FRÈRE
« Frère is a collection of menswear.
Frère is also an idea: dressing is a cultural act that speaks of the films, albums and books we love.
Frère is also an image. Or rather, a series of images. That of a shirt collar softened and twisted by time. That of a white openwork-knit vest, casually
fallen at the foot of the bed. Or that of a pair of tailored trousers, in wool gabardine, breaking generously over a pair of worn canvas trainers.
Frère is, of course, an elegance. Sometimes polished, willingly classic, always nonchalant, never smooth.
But Frère is above all an attitude: masculine, sensitive, whimsical, discreet, determined, smiling, charming, simple, shifting from one moment to the next.
Frère is all of this at once. »
The collection as seen by journalist Marc Beaugé.
Campaign photographed by Marc Kean.
Styling: Sarah de Mavaleix.
The collection is also available at our dedicated Frère pop-up at 103, rue Amelot in Paris and in a selection of Soeur boutiques*.
*Bonaparte, Saint-Pères, Guichard, Le Bon Marché, Les Galeries Lafayette, Milan, Madrid, London, Bordeaux and Lille.
